About Us
Passionate creators
"The best way to change the future is to create it."
Peter Drucker
We, Samar and Sarah, are a global power duo, driven by a passion to improve the world and actively shape the future.
With combined expertise from science and practice across industries and cultures, we pursue a clear mission: to support organizations in creating an environment where people and businesses thrive.
We are convinced that the age of AI offers a tremendous opportunity—it enables companies to flourish more efficiently and invest the freed-up energy into a stronger, more inspiring workplace culture.
As early investors in blockchain and AI projects, we also bring a keen eye for innovation.
Sarah Riaz
A native of Germany, Sarah first made her mark as a corporate lawyer in London before transitioning into leadership roles—including serving as in-house legal director for FTSE 100 companies. With extensive experience managing diverse teams and spearheading culture transformation projects, Sarah blends pragmatic solutions with people-centered leadership.
Dr. Samar Riaz
Born in Pakistan, Samar moved to the UK in 2001, where he earned an MBA, an MA, and a PhD in Business and Management from prestigious European institutions. With over two decades of experience in management and leadership, Samar now teaches at renowned business schools, provides global consulting, and offers coaching to executives.
Certified by some of the best Institutions
Out now!
This research-backed guide bridges the gap between academic theory and real-world application, offering leaders a clear roadmap to create lasting cultural change. Through ten actionable principles—including purpose, leadership, communication, and inclusivity—you'll discover how to boost employee morale, enhance productivity, and build a thriving organization that attracts and retains top talent. Whether you're a CEO, HR professional, or emerging leader, this book provides the practical tools you need to transform your workplace culture and drive long-term success.
